The Master in Public Relations offers advanced training in communication theory, media relations, strategic planning, and reputation management. Students will learn how to design and execute effective PR campaigns, craft compelling messages for diverse audiences, and respond to crises with poise and professionalism.
The program integrates real-world case studies and project-based learning to strengthen skills in writing press releases, organizing media events, managing digital platforms, and navigating global media environments. In an age of digital disruption and 24/7 news cycles, this master’s degree equips graduates to lead communications strategies that align with organizational goals and public interest.
Students will also explore ethics in communication, stakeholder engagement, corporate social responsibility (CSR), and how to use analytics and media monitoring tools to evaluate campaign success.