Bachelor of Marketing and Management

The Bachelor of Marketing and Management is a practice-oriented program designed to develop professionals capable of managing marketing strategies and sales operations in dynamic international markets. The curriculum is structured into four key blocks, each focusing on essential business competencies:

• BLOCK 1: Students learn to conduct commercial, competitive, and technological monitoring, using market intelligence to develop effective marketing action plans in both domestic and global contexts.

• BLOCK 2: Emphasis is placed on identifying new business opportunities and expanding client portfolios, with a focus on international business development and market entry strategies.

• BLOCK 3: This block covers the negotiation and establishment of commercial agreements, including crafting proposals, responding to tenders, and building strong partnerships with stakeholders and network partners.

• BLOCK 4: Students gain leadership skills to manage sales teams and international sales networks, with tools to measure and improve sales performance.

Skills Acquired:

• Market research and segmentation analysis

• Competitive and technological monitoring

• Development and execution of international marketing strategies

• Use of digital marketing tools and platforms

• Business opportunity identification and lead generation

• Contract negotiation and partnership management

• Sales team leadership and performance tracking

This program is ideal for those aiming to take on roles such as Marketing Manager, International Business Developer, Sales Team Leader, or Strategic Partnership Manager. Graduates are well-prepared to contribute to organizational growth through data-driven marketing strategies and strong commercial acumen.