Lincoln University College offers an MBA in Hospitality Management designed for students aspiring to build a career in the hospitality sector. This program emphasizes the acquisition of essential knowledge and practical skills necessary for students to emerge as entrepreneurs or marketing leaders within this rapidly evolving industry. The curriculum covers key areas such as strategic business and marketing skills, operational challenges, and service management, equipping students with a comprehensive understanding of the hospitality landscape. In order to successfully complete their Master’s degree, candidates must publish a minimum of two research articles in Scopus-indexed journals, ensuring their contributions to the field. The program aims to focus on strategic management aspects, enabling students to navigate the dynamic and often challenging environment of the hospitality industry. Additionally, the inclusion of group projects, fieldwork, and seminars fosters practical training, allowing students to demonstrate their capabilities in the professional service arena.