Master’s Programs

Master’s in Communication and Marketing Strategy
Duration: 2 Years

Blocks:

• BLOCK 1 – Designing the Brand Strategy

• BLOCK 2 – Management of the Marketing Communication Information System to Serve Performance

• BLOCK 3 – Implementation of a Cross-Channel Marketing Communication Strategy

• BLOCK 4 – Project Management and Leading Multidisciplinary Teams

Skills Acquired:

• Develop and implement 360° communication plans

• Manage multi-channel campaigns (digital, print, events)

• Design, organize, and coordinate events

• Analyze markets, targets, and trends for strategic actions

• Use digital tools (SEO, SEA, analytics, influencer marketing)

• Manage teams and service providers

• Develop creative concepts using immersive technologies

• Define KPIs and review post-campaign effectiveness

MSc International Affairs
Duration: 2 Years

Blocks:

• Block 1 – Strategic Development (France and internationally)

• Block 2 – Financial Performance Management

• Block 3 – Marketing and Sales Strategy

• Block 4 – Team Management in Multicultural Contexts

Skills Acquired:

• Analyze macro-environmental components

• Compare countries for deployment

• Negotiate with investors

• Assess business risks

• Define marketing and commercial strategy

• Recruit and manage action plans

Master in Entrepreneurship and Start-up Management
Duration: 2 Years

Blocks:

• BLOCK 1 – Organizational Strategy

• BLOCK 2 – Innovation and Change Management

• BLOCK 3 – Digital Transformation Projects

• BLOCK 4 – Activity and Resource Management

• BLOCK 5 – Ethical Governance and Representation

Skills Acquired:

• Define and manage strategy

• Drive innovation and transformation

• Legal setup and governance

• Supervise and optimize team performance

• Risk management and resource allocation

• Effective communication

• Redefine vision, mission, and values

Master’s in Human Resources
Duration: 2 Years

Blocks:

• BLOCK 1 – Social Policy Development

• BLOCK 2 – Personnel Administration & Digitalization

• BLOCK 3 – HR Communication

• BLOCK 4 – Social & Legal Relations

Skills Acquired:

• Leadership & HR strategy

• Communication and recruitment

• Talent development and legal compliance

• Performance & stress management

• Negotiation and analytical skills

Master’s in Management and Business Strategy
Duration: 2 Years

Blocks:

• BLOCK 1 – Strategic Construction

• BLOCK 2 – Innovation and Change

• BLOCK 3 – Organizational Transformation

• BLOCK 4 – Activity & Resource Management

• BLOCK 5 – Ethical Governance

Skills Acquired:

• Team supervision

• Strategic & crisis management

• Innovation driving

• Financial performance

• Risk optimization

• External & internal communication

Master’s in Network and Systems Architecture
Duration: 2 Years

Blocks:

• Block 1 – Software Project Planning

• Block 2 – Network Infrastructure Solutions

• Block 3 – IT Security

• Block 4 – IT Architecture Team Management

Career Opportunities:

• Cloud Architect

• Network Expert

• System Architect

• IT Project Manager

Master’s in Software Solution Development
Duration: 2 Years

Blocks:

• Block 1 – Software Development Project Planning

• Block 2 – Infrastructure Solutions

• Block 3 – IT Security

• Block 4 – Architecture Team Management

Career Opportunities:

• IT Project Manager

• Software Engineer

• Application Development Engineer

• IT Application Manager

Master’s in Tourism Sector Organization Management
Duration: 2 Years

Blocks:

• Block 1 – Strategy Construction

• Block 2 – Innovation & Change

• Block 3 – Digital Transformation Projects

• Block 4 – Activities & Resources

• Block 5 – Governance

Career Opportunities:

• Tourism Department Manager

• Tourism Consultant

• Deputy Director

• CEO in Tourism Sector

Bachelor Programs

Bachelor of Marketing and Management (France & International)
Duration: B3 – 1 Year
Entry Requirement: Validated Level 5 Diploma or Qualification

Skills Acquired:

• Market research & trend analysis

• Prospect/customer segmentation

• Digital marketing implementation

• Business development

• Proposal drafting & contract setup

• Team & sales performance management

Bachelor in HR – Recruitment & Consulting
Duration: B3 – 1 Year
Entry Requirement: Validated Level 5 Diploma or Qualification

Blocks:

• BLOCK 1 – Recruitment Strategy

• BLOCK 2 – Staffing and Integration

• BLOCK 3 – Skills Development Support

• BLOCK 4 – Administrative HR Management

Skills Acquired:

• Recruitment & career pathing

• Career development support

• Performance measurement

• Social dialogue facilitation

Bachelor in Computer Development
Duration: 1 Year
Entry Requirement: Validated Level 5 Diploma or Qualification

Programs:

• Managing an IT Project

• Coordinating a Project Team

• IT Project Implementation Supervision

Career Opportunities:

• Application Developer

• IT Project Manager

• Web & Mobile Developer

• Full-stack Developer

Bachelor in Network Administration
Duration: 1 Year
Entry Requirement: Level 5 Diploma in IT

Programs:

• Managing an IT Project

• Project Team Coordination

• Supervision of Implementation

Career Opportunities:

• Network Administrator

• DevOps Administrator

• Cloud Analyst

• Support Technician

Bachelor of Business Administration (BBA)
Duration: 3 Years

1st & 2nd Year Focus:

• Corporate Culture

• Business Skills

• Professional Development

3rd Year Focus:

• Management Tools

• Marketing

• International Trade

• Quantitative Tools

• Professional Growth

BBA in Tourism and Hospitality
Duration: 3 Years

1st & 2nd Year Focus:

• Tourism Environment

• Industry Knowledge

• Marketing Strategy

• Language & Culture

• Communication & HR

3rd Year Focus:

• Management

• Communication & Marketing

• Business Development

• Professional Development

Career Opportunities:

• Head of Structure

• Reception Manager

• Tourism Products Manager

• Cultural Site Manager

• Tourist Office Representative